Kids Absorb Your Drinking

This is an Australian commercial by DrinkWise Australia, which is an "evidence based organisation focussing on promoting change towarsds a more responsible culture in Australia." Their aim through this ad is to educate the community on responsible 'drinkning patters'. 

This ad is a very powerful and an effective way to communicate to the audience (all responsible parents and potential drinkers), by persuading an effective means of addressing irresponsible drinking. They use effective theory of Pathos, as they utilize an emotional way (that is their children) to persuade them not to drink. 

This shows that this campaign has been developed due to an increased prevelance in risks of driving behaviours by Australians. DrinkWise are alo emphasizing the importance for parents to know that they have the power to have positive influence on their children's future drinking behaviour. 

The fact that this message is conveyed by a reliable source, it makes it more effective to the audience. Although, the organisation should have shown a little more factual figures to back their information. 

The reason for choosing this commercial is that, it is communicated in a straight forward and to the point way. As, a result making a huge impact and more appealing to the audience whose watching.  Also, the audience can relate to it and analyze the consequences.