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Effective Communication

Commercials these days have become one of the most powerful medium of communication. In the past we have seen that verbal communication (also word of mouth) was one of the major form of communication. But now the world's changing and so is the form of communication. 

Today, i will analyze which different communication skills are applied in three different ads. 

All the three ads are from the same company, Vodafone and it markets the same thing. You may or may not realize that all three ads are emphasizing on customer relationship. 

Looking at the first ad (below), 

Isn't that cute?! The little girl is sooo sweet and so is the dog!! 

Getting back to my point, the company is focussing on the customer and letting the audience that they are always there to help. Now, you may ask how is that? 

See, the organization, is portraying itself as a pet to the customer. In the ad, the dog is helping the little girl by bringing a sock to her when she is in a hurry to go to the school. The company is trying to say that, they will be always available and will be willing to help the customer when they needs it. 

What is worthwhile noticing is that this ad has no element of verbal communication. The message has been portrayed through actions. This ad does signify the thought that "actions speak louder than words." Don't you agree with this?

Let's see the second ad, which is also from Vodafone. It again has the same dog and a girl.

In this ad, it again conveys the strong relationship between a company and the customer through the portrayal of the dog and the girl. 

What i noticed from the ad was that the job of the dog is simply letting his tongue out and licking the stamps. Which in comparison to the first ad is very simple. This is where they are trying to mention that they will be available even though the simplest jobs. Most of the times, it happens that a company are ready to help when you are in distress. I can see a special bond made between the girl and a dog. At the similar fashion i could also relate to special bond that could be created between the customer and the company.  

Lastly, the third ad -

You may have realized that all three are a chain of ads for one particular company portraying one particular message. 

Here the company has touched upon one of the most sensitive corners of an Indian nationals. It is about our independence. This ad arouses patriotism through a visual communication - it portrays the flag of india, which all Indians hold very dear to their hearts. By doing this, they are again stimulating that special bond. 

All these three ads portrays dog - human relationship, same as customer and the company. I think it's a great way to communicate and reach the hearts of the audience through simplicity.